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Interview with the Author of "Think like Zuck!"
An interview with author Ekaterina Walter, one of the social media strategists at Intel. "I believe that every one of us has a hidden entrepreneur within him/her," says Walter. "And it is our...
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What Online Scammers Know About Sales Prospecting That We Don't
Scammers figured out a way to evoke curiosity. We can take that same strategy and use with our prospects. The post What Online Scammers Know About Sales Prospecting That We Don't appeared first on...
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What Does The Future Hold For Mobile Marketing SEO?
Marketers need to realize the future is a mobile one and that SEO plays a huge role. What’s more, it’s likely that mobile users will become a driving force of revenue for local retailers specifically,...
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Belgium to Introduce Postage Stamps That Taste Like Chocolate
Here’s an innovation the ailing U.S. Post Office may want to consider: Tasty postage stamps. Belgium, known for its confectionery treats, is planning to release postage stamps that smell and taste...
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The Three "W"s Of Social Media Marketing
Are people making the most of the social media resources available, or are they setting themselves up to fail with a flimsy social media campaign? Ask yourself three important questions before...
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Six Must-Haves to Cut Through
Cutting through has always been challenging. But looking at this year's batch of Super Bowl ads, it is clear that the formerly reliable components of surprise, emotion and relevance now need to be...
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Of Mice and Marketing
Marketers have to be a ton of different things to a ton of different people: we have to be sharp, humorous, and bold. We have to be a transformer, a teacher and a learner. Above all, we have to be like...
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Are You in the 1 Percent? LinkedIn Congratulates Its Elite Members
LinkedIn has tapped into the inherent narcissism of social media communication for a very successful program notifying its elite members of their eliteness. The social network this week began sending...
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Social Media Lovers: Do You Need to Get Engaged?
Valentine's Day. At the 'most romantic time of the year', our thoughts turn to love and devotion — nurturing those special connections. And when it comes to managing an online community, a proper...
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Swimsuit Models Come to Life Via QR Codes in Lexus ‘SI’ Print Ad
The oft-bashed QR code technology takes center stage in a Lexus print ad in Sports Illustrated‘s swimsuit edition this year. As the video above shows, if you line up your QR code-reader-equipped...
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